For someone with no paid work experience in advertising, which category should be included on their resume?

Including volunteer work in advertising and design on a resume is an excellent way to showcase relevant experience, particularly for someone who lacks formal paid work experience in the field. This category highlights practical applications of skills and knowledge within a real-world context, demonstrating initiative, commitment, and a willingness to engage in the industry.

Volunteer work can exemplify various competencies such as teamwork, leadership, creativity, and communication—essential qualities in advertising and design. This experience helps to fill gaps in the resume by illustrating the candidate's active participation and contribution to related projects, showcasing their understanding of the field and their ability to apply their skills effectively.

While certifications, skills, and personal projects are valuable components of a resume, they may not convey the same level of practical experience in a professional setting specific to advertising. Volunteer work offers tangible examples of how a candidate has been involved in the industry, making it a strong choice for those without paid experience.