In a design context, what are "ethics"?

"Ethics" in a design context refers to the moral principles that guide the decisions and actions of a designer. These principles are significant because they influence how designers approach their work, ensuring that their choices align with values such as honesty, integrity, respect for the rights of others, and social responsibility. Ethical considerations can impact various aspects of design, including the treatment of clients, the representation of subjects, and the environmental impact of design decisions. By adhering to a strong ethical framework, designers not only uphold their professional integrity but also contribute positively to society and the communities they serve.

The other options represent different aspects of the design process but do not pertain to the moral and ethical foundations that guide a designer's decision-making. Marketing strategies focus on promoting and selling products, tools are the physical or digital instruments used in the creation of designs, and techniques in color theory cover the principles around color usage. None of these concepts directly address the moral considerations that inform a designer's work.