What does the term "color theory" refer to in design?

The term "color theory" in design refers to the study of how colors interact and the principles behind their use. It encompasses the relationships between colors, the emotional and psychological impact of color choices, and the methods for combining colors effectively to achieve desired visual outcomes. This theoretical framework helps designers make informed decisions about color palettes, contrast, harmony, and composition, ensuring that colors serve both aesthetic and communicative purposes within their designs.

Understanding color theory allows designers to create visually appealing works that evoke specific responses from the audience. For instance, a designer might use complementary colors to create vibrant contrasts or analogous colors for a more harmonious look. Mastery of these principles is essential in various design fields, including graphic design, interior design, and fashion, where color plays a crucial role in the overall impact of the work.