What does typographical hierarchy help convey?

Typographical hierarchy plays a crucial role in graphic design by guiding the viewer's attention and conveying the organization and importance of visual elements within a design. By strategically using different font sizes, weights, styles, and spacing, designers can create a clear visual structure that indicates which information is primary, secondary, or less important. This hierarchy helps readers navigate the content more intuitively, emphasizing key messages and enhancing overall readability.

For instance, a headline may be bold and much larger than the body text to signal that it is the main point, while subheadings might be distinct but smaller, indicating supporting information. Thus, typographical hierarchy not only affects aesthetics but also significantly influences how information is perceived and understood, guiding the viewer through the content in a logical way.