What does typography refer to in graphic design?

Typography refers to the art and technique of arranging type in a way that makes written language both legible and visually appealing. It involves various elements such as font selection, size, spacing, line length, and alignment, all of which contribute to how text communicates a message and evokes emotions. Good typography enhances readability and also helps establish a visual hierarchy, guiding the viewer's eye through the content in a thoughtful manner.

In the context of graphic design, effective typography can set the tone for a project and influence how the audience perceives the information being presented. Designers often combine different typefaces and styles to create contrast and interest, ensuring that the text works harmoniously with other visual elements. Thus, typography is a fundamental aspect of graphic design that shapes the overall aesthetic and effectiveness of a design piece.