What does "visual balance" refer to in design?

Visual balance in design refers to the distribution of visual weight across a composition. This concept is crucial because it impacts how a viewer perceives a design. When elements are arranged in a way that distributes visual weight evenly, the composition feels stable and harmonious, leading to a more effective communication of the intended message.

Visual balance can be achieved through symmetrical arrangements, where elements are mirrored on either side, or asymmetrical arrangements, where different elements balance out through size, color, and position. This balance assists in creating a sense of order and professionalism in design projects, helping to guide the viewer's eye through the visual message without creating feelings of unease or confusion.

The total number of elements on a page does not necessarily relate to visual balance, as a more effective design might have fewer elements placed strategically to create balance. Color contrast plays a role in aesthetics but is a separate aspect from visual balance itself. Similarly, text alignment pertains to how text is positioned within the layout but does not encompass the broader concept of visual weight distribution.