What is a color palette?

A color palette refers to a selection of colors that are chosen to work together in a specific design context. This selection can help establish a mood, evoke certain emotions, or convey a message aligned with the brand identity or purpose of the design. For example, in graphic design, a well-thought-out color palette can ensure harmony and balance across various visual elements, making the overall design more cohesive and appealing to the viewer.

The importance of a color palette extends to areas like branding, where consistent use of specific colors can create brand recognition. Additionally, the psychological effects of colors can influence how viewers perceive a design, making it crucial to select colors intentionally.

In contrast, a collection of different fonts pertains to typography and does not relate to color. Graphic icons are visual symbols used for representation in design but do not constitute a color palette. A layout design framework refers to the structural organization of visual elements within a design rather than the colors themselves.