What is a primary advantage of using wireframes during design?

A primary advantage of using wireframes during the design process is that they help in focusing on layout and functionality. Wireframes serve as a visual representation of a webpage or application's structure, providing a blueprint that outlines the placement of elements such as headers, footers, navigation, and content areas. This allows designers and stakeholders to prioritize and evaluate user experience and interaction flow without the distractions of visual design details like colors and fonts.

By concentrating on layout and functionality, wireframes facilitate early discussions about user needs, help identify potential design problems, and clarify the purpose of different components within the design. Additionally, they create a shared understanding among team members regarding the project's direction, making it easier to ensure that the final product meets user and business requirements.