What is a storyboard used for in graphic design?

A storyboard is an essential tool in graphic design used to plan out visual sequences in a project. It serves as a visual blueprint that allows designers to sketch scenes or frames that will occur in a specific sequence. By outlining how visual elements should flow, a storyboard helps ensure that the narrative or message of the design is conveyed effectively, whether for animations, videos, or interactive media. This planning stage allows designers to visualize transitions, timing, and the overall composition before production, which can save time and resources during the execution of the project.

While color palettes, project budgets, and defining target audiences are important aspects of the graphic design process, they do not relate directly to the sequential planning of visuals that a storyboard accomplishes.