What is the effect of contrast in a design composition?

The effect of contrast in a design composition is to emphasize differences and create visual interest. By using contrast, designers can highlight distinct elements such as color, size, shape, and texture, allowing certain features to stand out and draw the viewer's attention. This differentiation is crucial for guiding the viewer through the design and making important information more accessible and engaging. Contrast can also evoke emotions and set the tone of the piece, thereby enhancing the overall effectiveness of the design.

Showcasing variations in elements leads to a more dynamic composition, making it visually compelling and easier to process. This principle is fundamental in graphic design as it aids in establishing hierarchy, directing focus, and fostering a deeper connection with the audience.