What is the main function of typography in design?

The main function of typography in design is to convey written information clearly and artistically. Typography plays a crucial role in communication by influencing how the message is perceived by the audience. It involves selecting appropriate typefaces, font sizes, spacing, and arrangement to create a visually appealing layout that captures attention and enhances readability.

When typography is executed well, it not only ensures that the content is easily understood but also contributes to the overall aesthetic of the design. It helps to set the tone and mood of a piece, making it more engaging for the viewer. For instance, a formal typeface might be suitable for a corporate report, while a playful font could work well for a children's product advertisement.

In contrast, choices that suggest enhancing imagery or creating visual confusion do not accurately reflect the primary objective of typography. Typography should complement visual elements, not overpower them, and it certainly should not aim to create confusion or limit content. Instead, its purpose is to enhance the message being communicated, both in clarity and artistic presentation.