What is the primary purpose of a logo?

The primary purpose of a logo is to serve as a recognizable symbol of a brand. A logo is designed to convey the identity of a company or organization, creating an immediate association with the brand in the minds of consumers. It encapsulates the brand's values, personality, and mission, allowing it to stand out in a competitive market. An effective logo is memorable, visually appealing, and communicates the essence of the brand, helping to foster brand loyalty and recognition among consumers.

Other options such as decorating products, providing technical specifications, or informing users about product features do not capture the fundamental role a logo plays in brand representation. While aesthetics and information are important in graphic design, they do not define the core function of a logo, which is primarily about creating a lasting image and connection with the audience.