What is the role of negative space in graphic design?

Negative space, also known as white space, plays a crucial role in graphic design by enhancing composition and focusing the viewer's attention. It refers to the areas around and between the subjects of an image. By effectively utilizing negative space, designers can create a balanced layout that guides the viewer's eye to the most important elements of the design.

This space helps to define boundaries and enhances the overall aesthetic appeal, making the design feel more organized and intentional. It can also create a sense of elegance and simplicity, allowing the main elements to stand out without clutter. Additionally, negative space can convey meaning or contribute to the message of the design, making it a powerful tool in visual communication.

In contrast, filling empty areas with color or solely increasing image brightness can lead to distraction rather than focus. Creating dimensions with shadows is important for depth but does not equate to the use of negative space in enhancing composition. Therefore, the correct choice reflects the fundamental principle of using negative space to attract attention and improve the overall clarity and effectiveness of graphic design.