What principle involves ensuring visual weight is balanced in design?

The principle that involves ensuring visual weight is balanced in design is balance. Balance refers to the distribution of visual elements within a composition to create a sense of stability. This can be achieved through symmetrical balance, where elements are mirrored on either side of a central line, or asymmetrical balance, where different elements are arranged in a way that still achieves equilibrium despite their differing sizes, colors, and shapes.

When balance is present, it allows the viewer’s eye to move through the design comfortably, enhancing the overall aesthetic and effectiveness of the artwork. Balancing visual weight can involve considering factors such as color intensity, size, and placement of elements in the design. This principle is crucial because an unbalanced design can feel awkward or chaotic, potentially detracting from the intended message or emotional impact of the work.