What principle is focused on repeating certain elements throughout a design?

Repetition is a fundamental principle in design that emphasizes the importance of repeating elements such as colors, shapes, textures, or fonts throughout a piece. This approach creates a sense of unity and cohesiveness, as it provides a visual thread that ties different parts of the design together. By using repetition, designers can establish brand identity, reinforce themes, and enhance visual rhythm, making the overall design more harmonious and recognizable.

When elements are repeated, they help guide the viewer's eye, contributing to a clearer flow of information and ensuring that important aspects of the design stand out. This principle is particularly valuable in various contexts, such as branding, where consistent use of specific colors or logos can solidify brand recognition. Thus, the principle of repetition plays a crucial role in achieving an organized and aesthetically pleasing design.