What principle of design refers to the distribution of visual weight in a layout?

The principle of design that refers to the distribution of visual weight in a layout is balance. Balance is essential in graphic design as it helps to create a sense of stability and harmony within a composition. It can be achieved through symmetrical or asymmetrical arrangements of elements, where visual weight is distributed evenly or intentionally off-balance for dynamic effect.

When elements in a layout have an equal visual weight, they create a feeling of tranquility, while an intentionally unbalanced layout can generate tension and interest, leading the viewer’s eye through the design. Balance is crucial because it impacts how viewers interpret and engage with the design, influencing their overall perception and experience.