What should a well-designed vacation resort brochure prioritize in its design?

A well-designed vacation resort brochure should prioritize less text and more photos because visual imagery plays a crucial role in attracting potential visitors. High-quality photos can effectively showcase the beauty, ambiance, and unique features of the resort. They stimulate the imagination and create an emotional response, making the resort more appealing to the audience.

In the competitive travel industry, an eye-catching and visually-driven brochure can grab attention quickly, allowing viewers to form a positive impression at a glance. While text is necessary to provide important details and descriptions, overwhelming readers with too much text can lead to disengagement. Purposefully using more visuals along with concise captions or brief descriptions strikes an effective balance, engaging potential guests and encouraging them to explore the offerings further. By doing so, the brochure not only informs but also inspires, increasing the likelihood of attracting visitors.