What should be considered when choosing a paper surface for printing a design?

When selecting a paper surface for printing a design, thickness is a critical factor to consider because it directly impacts the feel, durability, and overall quality of the printed material. Thicker paper often conveys a sense of quality and professionalism, making it suitable for high-end presentations, business cards, or art prints. Additionally, thicker paper can handle ink differently compared to thinner paper, influencing the final look of the design. It is essential to ensure that the thickness is compatible with the printing process being used, as certain printers may have limitations regarding the types of paper they can handle.

Choosing the right thickness can also affect how colors appear on the paper, the way light interacts with the surface, and the likelihood of paper curling or bending during handling. Understanding the purpose of the printed piece can guide the choice of thickness to achieve the desired outcome.