What term describes a coherent whole and uninterrupted flow in design?

The term that describes a coherent whole and uninterrupted flow in design is continuity. In graphic design, continuity refers to the harmonious combination of elements, ensuring that they work together seamlessly to create a unified visual experience. This can involve the consistent use of colors, shapes, and themes throughout a design, leading the viewer’s eye naturally from one element to another without jarring interruptions.

Continuity is crucial because it helps in guiding the viewer's understanding and navigation through the content. A design that lacks continuity can feel disjointed and confusing, making it difficult for the audience to engage with the material effectively. By establishing a smooth and coherent flow, designers can enhance the overall aesthetic and functionality of their work, fostering a better user experience.

The other terms relate to different design principles: contrast involves the differences between elements to create visual interest; hierarchy refers to the arrangement of elements to show importance; and alignment pertains to the placement of elements to achieve a clean, organized look. While all these principles contribute to effective design, it is continuity that specifically focuses on maintaining a cohesive flow throughout the entire visual piece.