When importing photos to a website, which file format is recommended to be used?

When importing photos to a website, using the JPEG format is often recommended due to its efficient compression method, which results in smaller file sizes while maintaining a decent quality. This is particularly advantageous for web use, as smaller files load faster, contributing to improved website performance and user experience. JPEG supports a wide range of colors, which is ideal for photographs, and it is widely supported across all browsers and devices.

While other formats like GIF and PNG have their specific use cases—GIF is great for simple animations and images with limited colors, and PNG offers lossless compression suitable for images that require transparency—JPEG remains the go-to format for full-color photographs intended for web presentation. TIFF, on the other hand, is primarily used for high-quality image storage and editing rather than for web use, as it results in much larger file sizes that would slow down web loading times.