Which aspect of design is primarily influenced by typography?

Typography plays a crucial role in establishing visual hierarchy and readability in design. It encompasses the selection of fonts, the arrangement of text, and the overall presentation of written content. A well-designed typographic structure helps guide the viewer's eye through the layout, drawing attention to important information and creating a clear sense of order.

Visual hierarchy is created through variations in font size, weight, and style, allowing designers to indicate which elements are most significant. For instance, larger or bolder text can signify headings or critical information, while smaller or lighter text may represent less important details. This strategic use of typography ensures that the intended message is communicated effectively.

Readability, on the other hand, focuses on how easily text can be read and understood. Factors such as line length, spacing between letters and lines (leading), and font choice directly impact how comfortably a viewer can read the content. Good typography ensures that text is legible and can be absorbed quickly, which is vital for effective communication in any design project.

While aspects like color balance, texturing, and spacing also contribute to the overall composition of a graphic design, typography specifically drives visual hierarchy and readability, making these elements recognizable and accessible to the audience.